Google Analytics 4 (GA4) represents the most significant evolution in digital analytics, with approximately 14.2-14.8 million websites already leveraging its capabilities.  For businesses serious about data-driven decision making, understanding and implementing GA4 isn’t just an option—it’s a strategic imperative. While traditional analytics tools focused primarily on pageviews and sessions, GA4 delivers a comprehensive view of […]

What Is GA4? A Beginner’s Guide to Google’s Newest Analytics Pla...