221 books
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10 voters
“
If the demographic of your target market is extremely environmentally conscious, then they are going to feel dissatisfied if your packaging is not biodegradable.
”
― 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure
― 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure
“
Testers for 7-Up consistently found consumers would report more lemon flavor in their product if they added 15% more yellow coloring TO THE PACKAGE.
”
― Blink: The Power of Thinking Without Thinking
― Blink: The Power of Thinking Without Thinking









![{ [ BEST PRACTICES FOR GRAPHIC DESIGNERS, PACKAGING: AN ESSENTIAL GUIDE FOR IMPLEMENTING EFFECTIVE PACKAGE DESIGN SOLUTIONS (BEST PRACTICES) ] } Grip ( AUTHOR ) Dec-15-2013 Paperback](https://i.gr-assets.com/images/S/compressed.photo.goodreads.com/books/1697771417l/150935163._SX318_.jpg)












