They should either be around dialogue (“Repent, Harlequin!”) or bring some kind of tone or special meaning, indicating sarcasm, falsehood, a joke, sound effect, nickname, made-up word, pun, etc. They should not only indicate the name of something else, like a song, movie, or boat.
Dos
* Good Taste Gone Bad: The "Art" of Mitch O'Connell
* "I Will Return, and Claim My Bed"
* Three-Fisted Tales of "Bob"
* Wreck the Halls: Cake Wrecks Gets "Festive"
Don’ts
* The Untold Story Behind the Making of "A Chorus Line"
* The "Snoopy, Come Home" Movie Book
* The Boats of the "Glen Carrig"
* "A Pretty Girl is Like a Melody" and Other Favorite Song Hits, 1918-1919