Monroe Calvert

“Refining a data set implies getting rid of unnecessary, duplicate, or misleading data. If you don't do that, you can see results that are not actually true, thus hurting your decision-making.”
― Pooja Agnihotri, Market Research Like a Pro

“If the data reveals that your customers are unhappy with your product, then not making a decision to improve your product is a waste of your resources and time spent on learning this.”
― Pooja Agnihotri, Market Research Like a Pro

“The best way to improve your decision-making and decrease your business risk is to use data to guide your decisions.”
― Pooja Agnihotri, Market Research Like a Pro

“Your market research project is of no use if you are not going to use the results of it in your decision-making process.”
― Pooja Agnihotri, Market Research Like a Pro