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“No matter how wonderful an idea may be, the ultimate question is "will the idea be profitable?" If the answer to this question is yes, it's a good idea. If the answer to this question is no, it’s a bad idea.”
― Business Ideation: The Five Steps
― Business Ideation: The Five Steps
“In order for an idea to be viable, there has to be a market willing to pay money for that idea, presented as a product or service.”
― Business Ideation: The Five Steps
― Business Ideation: The Five Steps
“Value has to be at the heart of business ideation because the exchange of value is what business is all about.”
― Business Ideation: The Five Steps
― Business Ideation: The Five Steps
“Ideation is one of the most important parts of business and it's a skill every manager, every employee and every executive will benefit from having.”
― Business Ideation: The Five Steps
― Business Ideation: The Five Steps
“Business capabilities are relative to macro conditions. Based on differences in macro conditions, the economic worth of a capability could differ from one scenario to another.”
― Business Paradigm Shifting: A Quick 6-Step Guide to Remaining Relevant as Markets Change
― Business Paradigm Shifting: A Quick 6-Step Guide to Remaining Relevant as Markets Change
Marcus’s 2024 Year in Books
Take a look at Marcus’s Year in Books, including some fun facts about their reading.
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