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“In order for an idea to be viable, there has to be a market willing to pay money for that idea, presented as a product or service.”
― Business Ideation: The Five Steps
― Business Ideation: The Five Steps
“Even a single macro change – like an increase in the price of gasoline due to geo-political tensions – can have tremendous effects on a business’ ability to provide value to its customers.”
― Business Paradigm Shifting: A Quick 6-Step Guide to Remaining Relevant as Markets Change
― Business Paradigm Shifting: A Quick 6-Step Guide to Remaining Relevant as Markets Change
“A capability is a business’ ability to provide value to customers. A business can only deliver the value it is capable of delivering, and capabilities are key enablers of a business’ ability to exchange value with its target market.”
― Business Paradigm Shifting: A Quick 6-Step Guide to Remaining Relevant as Markets Change
― Business Paradigm Shifting: A Quick 6-Step Guide to Remaining Relevant as Markets Change
“Business capabilities are relative to macro conditions. Based on differences in macro conditions, the economic worth of a capability could differ from one scenario to another.”
― Business Paradigm Shifting: A Quick 6-Step Guide to Remaining Relevant as Markets Change
― Business Paradigm Shifting: A Quick 6-Step Guide to Remaining Relevant as Markets Change
“In many ways, ideation has been the way that businesses cope and survive.”
― Business Ideation: The Five Steps
― Business Ideation: The Five Steps
Marcus’s 2024 Year in Books
Take a look at Marcus’s Year in Books, including some fun facts about their reading.
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