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“In many ways, ideation has been the way that businesses cope and survive.”
― Business Ideation: The Five Steps
― Business Ideation: The Five Steps
“Business capabilities are relative to macro conditions. Based on differences in macro conditions, the economic worth of a capability could differ from one scenario to another.”
― Business Paradigm Shifting: A Quick 6-Step Guide to Remaining Relevant as Markets Change
― Business Paradigm Shifting: A Quick 6-Step Guide to Remaining Relevant as Markets Change
“No matter how wonderful an idea may be, the ultimate question is "will the idea be profitable?" If the answer to this question is yes, it's a good idea. If the answer to this question is no, it’s a bad idea.”
― Business Ideation: The Five Steps
― Business Ideation: The Five Steps
“A capability is a business’ ability to provide value to customers. A business can only deliver the value it is capable of delivering, and capabilities are key enablers of a business’ ability to exchange value with its target market.”
― Business Paradigm Shifting: A Quick 6-Step Guide to Remaining Relevant as Markets Change
― Business Paradigm Shifting: A Quick 6-Step Guide to Remaining Relevant as Markets Change
“In order for an idea to be viable, there has to be a market willing to pay money for that idea, presented as a product or service.”
― Business Ideation: The Five Steps
― Business Ideation: The Five Steps
Marcus’s 2025 Year in Books
Take a look at Marcus’s Year in Books, including some fun facts about their reading.
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