Ethar

“The faster we surf across the surface of the Web—the more links we click and pages we view—the more opportunities Google gains to collect information about us and to feed us advertisements. Its advertising system, moreover, is explicitly designed to figure out which messages are most likely to grab our attention and then to place those messages in our field of view. Every click we make on the Web marks a break in our concentration, a bottom-up disruption of our attention—and it’s in Google’s economic interest to make sure we click as often as possible.”
― Nicholas Carr, The Shallows: What the Internet is Doing to Our Brains

“Multitasking has been found to increase the production of the stress hormone cortisol as well as the fight-or-flight hormone adrenaline, which can overstimulate your brain and cause mental fog or scrambled thinking. Multitasking creates a dopamine-addiction feedback loop, effectively rewarding the brain for losing focus and for constantly searching for external stimulation. To make matters worse, the prefrontal cortex has a novelty bias, meaning that its attention can be easily hijacked by something new—the proverbial shiny objects”
― Daniel J. Levitin, The Organized Mind: Thinking Straight in the Age of Information Overload

“lawyer and technology writer Richard Koman, argued that Google “has become a true believer in its own goodness, a belief which justifies its own set of rules regarding corporate ethics, anti-competition, customer service and its place in society.”
― Nicholas Carr, The Shallows: What the Internet is Doing to Our Brains

“research continues to show that people who read linear text comprehend more, remember more, and learn more than those who read text peppered with links.”
― Nicholas Carr, The Shallows: What the Internet is Doing to Our Brains