359 books
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270 voters
What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
“The paradox is that hedonism, the pursuit of pleasure for it's own sake, leads to anhedonia. Which is the inability to enjoy pleasure of any kind.”
― Dopamine Nation: Finding Balance in the Age of Indulgence
― Dopamine Nation: Finding Balance in the Age of Indulgence
“Germans are self-confident on the basis of an abstract notion—science, that is, the supposed knowledge of absolute truth. A Frenchman is self-assured because he regards himself personally, both in mind and body, as irresistibly attractive to men and women. An Englishman is self-assured, as being a citizen of the best-organized state in the world, and therefore as an Englishman always knows what he should do and knows that all he does as an Englishman is undoubtedly correct. An Italian is self-assured because he is excitable and easily forgets himself and other people. A Russian is self-assured just because he knows nothing and does not want to know anything, since he does not believe that anything can be known.”
― War and Peace
― War and Peace
“I urge you to find a way to immerse yourself fully in the life that you’ve been given. To stop running from whatever you’re trying to escape, and instead to stop, and turn, and face whatever it is. Then I dare you to walk toward it. In this way, the world may reveal itself to you as something magical and awe-inspiring that does not require escape. Instead, the world may become something worth paying attention to. The rewards of finding and maintaining balance are neither immediate nor permanent. They require patience and maintenance. We must be willing to move forward despite being uncertain of what lies ahead. We must have faith that actions today that seem to have no impact in the present moment are in fact accumulating in a positive direction, which will be revealed to us only at some unknown time in the future. Healthy practices happen day by day. My patient Maria said to me, “Recovery is like that scene in Harry Potter when Dumbledore walks down a darkened alley lighting lampposts along the way. Only when he gets to the end of the alley and stops to look back does he see the whole alley illuminated, the light of his progress.”
― Dopamine Nation: Finding Balance in the Age of Indulgence
― Dopamine Nation: Finding Balance in the Age of Indulgence
“Where is the pain when your pride is wounded? And why do we say that: wounded? There is no gash, no blood, not even a scratch. Which part of us hurts? The brain cells? The neurons? What, for goodness' sake, what?”
― Sabine
― Sabine
“Far too many people allow broken egos and wounded prides to convince them to seek justice before they seek understanding.”
― Rise of the Morningstar
― Rise of the Morningstar
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