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“likelihood of innovating is higher for users having higher lead user index values. The rise in average innovation attractiveness as one moves from left to right indicates that innovations developed by lead users tend to be more commercially attractive. (Innovation attractiveness is the sum of the novelty of the innovation and the expected future generality of market demand.)”
― Democratizing Innovation
― Democratizing Innovation
“Research provides a firm grounding for these empirical findings. The two defining characteristics of lead users and the likelihood that they will develop new or modified products have been found to be highly correlated (Morrison et al. 2004). In addition, it has been found that the higher the intensity of lead user characteristics displayed by an innovator, the greater the commercial attractiveness of the innovation that”
― Democratizing Innovation
― Democratizing Innovation
Vishnu’s 2024 Year in Books
Take a look at Vishnu’s Year in Books, including some fun facts about their reading.
1 book
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149 friends
140 books
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32 friends
12 books
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59 friends
15 books
|
52 friends
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