Igor

“Oprah Winfrey, an undeniably successful guide to millions, once explained the three things every human being wants most are to be seen, heard, and understood. This is the essence of empathy.”
― Donald Miller, Summary of Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

“If I’ve told you once, I’ve told you a thousand times,” the implication is, “You’re pretty dumb, and your neurons work sluggishly.” Such implied messages are put-downs, the kind of messages that would make us fighting mad if they were said to us by a supervisor or a coworker. We can lace these messages with as much syrup as the human voice is capable of carrying — “Now, honey, you’re not going without your coat today, are you?” — but the implied message still shines through; namely, “You’re not smart enough to know whether or not your own body is hot or cold.” The ultimate implied message says, “I’m bigger than you are. I’m more powerful than you are. I have more authority, and I can make you do things.”
― Foster W. Cline, Parenting with Love and Logic: Teaching Children Responsibility

“We believe what we want to believe, and once we believe something, it becomes a self-fulfilling truth.”
― Seth Godin, TODOS LOS ESPECIALISTAS EN MARKETING SON MENTIROSOS:: Los actuales vendedores de sueños

“Whoever best describes the problem is the one most likely to solve it. —”
― Josh Kaufman, The Personal MBA: A World-Class Business Education in a Single Volume