Duri Chitayat

“The three rules of the Tipping Point—the Law of the Few, the Stickiness Factor, the Power of Context—offer a way of making sense of epidemics. They provide us with direction for how to go about reaching a Tipping Point.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

“The Power of Context is an environmental argument. It says that behavior is a function of social context.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

“We are trained to think that what goes into any transaction or relationship or system must be directly related, in intensity and dimension, to what comes out.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

“A police officer pulls over Werner Heisenberg for speeding. “Do you know how fast you were going?” asks the cop. “No,” Heisenberg replies, “but I know exactly where I am!” I think we can all agree that physics jokes are the funniest jokes there are. They are less good at accurately conveying physics. This particular chestnut rests on familiarity with the famous Heisenberg uncertainty principle, often explained as saying that we cannot simultaneously know both the position and the velocity of any object. But the reality is deeper than that.”
― Sean Carroll, Something Deeply Hidden: Quantum Worlds and the Emergence of Spacetime