Darius Torres
https://www.goodreads.com/soydarius
“The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their characters. Instead of resisting innovation, they symbolize it – and companies cannot grow without innovation. Great leaders almost always exude self-confidence.”
― Ogilvy on Advertising
― Ogilvy on Advertising
“Tell your prospective client what your weak points are, before he notices them. This will make you more credible when you boast about your strong points.”
― Ogilvy on Advertising
― Ogilvy on Advertising
“I used to start my questionnaires by asking, ‘Which would you rather hear on the radio tonight – Jack Benny or a Shakespeare play?’ If the respondent said Shakespeare, I knew he was a liar and broke off the interview.”
― Ogilvy on Advertising
― Ogilvy on Advertising
“It isn’t the whiskey they choose, it’s the image.”
― Ogilvy on Advertising
― Ogilvy on Advertising
“Concentrate your time, your brains, and your advertising money on your successes. Back your winners, and abandon your losers.”
― Ogilvy on Advertising
― Ogilvy on Advertising
Literautas
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— last activity Mar 31, 2024 10:43AM
El grupo literario para todos los que disfrutamos del arte de contar historias. Aquí podremos compartir dudas, opiniones, noticias, lecturas, escritos ...more
Darius’s 2025 Year in Books
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