Darius Torres
https://www.goodreads.com/soydarius
“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”
― Ogilvy on Advertising
― Ogilvy on Advertising
“Never allow two people to do a job which one could do. George Washington observed, ‘Whenever one person is found adequate to the discharge of a duty by close application thereto, it is worse executed by two persons, and scarcely done at all if three or more are employed therein.”
― Ogilvy on Advertising
― Ogilvy on Advertising
“Concentrate your time, your brains, and your advertising money on your successes. Back your winners, and abandon your losers.”
― Ogilvy on Advertising
― Ogilvy on Advertising
“Tell your prospective client what your weak points are, before he notices them. This will make you more credible when you boast about your strong points.”
― Ogilvy on Advertising
― Ogilvy on Advertising
“The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their characters. Instead of resisting innovation, they symbolize it – and companies cannot grow without innovation. Great leaders almost always exude self-confidence.”
― Ogilvy on Advertising
― Ogilvy on Advertising
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