Ken Putra

“choose one segment with which you establish a “beachhead on the shores” of the early majority. Attempting to scale a business when forced to customize products, tailor marketing activities and execute sales processes for multiple segments is a difficult proposition. While”
― Brant Cooper, The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany

“Don’t follow your passions; follow your effort. It will lead you to your passions and to success.”
― Brant Cooper, The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

“I AM A CONSISTENT WINNER BECAUSE: 1. I objectively identify my edges. 2. I predefine the risk of every trade. 3. I completely accept the risk or I am willing to let go of the trade. 4. I act on my edges without reservation or hesitation. 5. I pay myself as the market makes money available to me. 6. I continually monitor my susceptibility for making errors. 7. I understand the absolute necessity of these principles of consistent success and, therefore, I never violate them.”
― Mark Douglas, Trading in the Zone: Master the Market with Confidence, Discipline, and a Winning Attitude