“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”
― Ogilvy on Advertising
― Ogilvy on Advertising
“I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.”
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“I am sick to death of cleverness. Everybody is clever nowadays.”
― The Importance of Being Earnest
― The Importance of Being Earnest
“Sound an alarm! Advertising, not deals, builds brands.”
― The Unpublished David Ogilvy
― The Unpublished David Ogilvy
“The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.”
― Confessions of an Advertising Man
― Confessions of an Advertising Man
Manu’s 2025 Year in Books
Take a look at Manu’s Year in Books, including some fun facts about their reading.
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Adult Fiction, Biography, Business, Classics, Crime, Fiction, History, Horror, Mystery, Paranormal, Politics, Romance, Suspense, Thriller, and legal-thriller
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