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Manu

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Intercom on Customer Engagement

by Des Traynor (Goodreads Author)

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Dec 26, 2017 10:52PM

“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”
― David Ogilvy, Ogilvy on Advertising

39 likes

“I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.”
― David Ogilvy

tags: advertising, grammar, humour

64 likes

“I am sick to death of cleverness. Everybody is clever nowadays.”
― Oscar Wilde, The Importance of Being Earnest

tags: cleverness, people

404 likes

“Sound an alarm! Advertising, not deals, builds brands.”
― David Ogilvy, The Unpublished David Ogilvy

tags: advertising, brand, brand-building, branding, brands, build, cost-cutting, deals, ideas, loss, marketing, price, sales, wisdom

12 likes

“The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.”
― David Ogilvy, Confessions of an Advertising Man

43 likes

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