Matthew

“What has changed in the meantime? Managers have become keenly aware that value alone does you little good unless you can communicate it successfully. That means that customers understand and appreciate what they are buying. Remember, the only fundamental driver of willingness to pay is the perceived value in the eyes of the customer.”
― Hermann Simon, Confessions of the Pricing Man: How Price Affects Everything

“the value of threats is determined by our reaction.”
― Gavin de Becker, The Gift of Fear: Survival Signals That Protect Us from Violence

“The complete woman tears to pieces when she loves”
― Freidrich Nietzsche

“When someone is properly grounded in life, they shouldn't have to look outside themselves for approval.”
― Epictetus, Discourses and Selected Writings