Marcus Österberg

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Marcus Österberg

Goodreads Author


Born
in Örebro, Sweden
Website

Genre

Influences

Member Since
May 2014

URL


Tech writer, analytics and business developer. Previously at the regional government in west Sweden, now again in the private sector with a digital agency.
Trying to transform digital services and UX for the benefit of all of the population, not just the able ones.

Marcus Österberg is currently not accepting new questions.

Popular Answered Questions

Marcus Österberg Take a walk. The world around us is inspiring enough to get ideas on what to write about.
Marcus Österberg You can do your writing anywhere, anytime.
Average rating: 4.46 · 26 ratings · 10 reviews · 9 distinct works
Webbstrategi för alla

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4.50 avg rating — 6 ratings — published 2014 — 3 editions
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Web Strategy for Everyone

4.33 avg rating — 6 ratings3 editions
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Webbanalys - förstå och för...

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really liked it 4.00 avg rating — 6 ratings3 editions
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Intranät som skapar värde –...

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4.75 avg rating — 4 ratings
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The Intranet Book

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it was amazing 5.00 avg rating — 2 ratings
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AI and Machine Learning for...

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it was amazing 5.00 avg rating — 1 rating — published 2018 — 7 editions
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AI för bättre hälsa

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it was amazing 5.00 avg rating — 1 rating3 editions
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Innovativare: träffa rätt g...

0.00 avg rating — 0 ratings2 editions
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Matomo - The big book about...

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Boken om webbanalys gratis – ladda ner nu

Eftersom boken om webbanalys inom någon månad är två år gammal släpps den gratis på nätet precis som sina föregångare. Den har licensen Creative Commons Erkännande-DelaPåSammaVillkor 4.0 vilket innebär att du kan använda innehållet relativt fritt. Tänk dock på att vissa bilder är lånade, så hör gärna av dig om du vill använda någon av bilderna som inte är uppenbart mina eller från min arbetsgivare

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Published on July 26, 2018 21:17

Marcus’s Recent Updates

Marcus Österberg wants to read
The AI Con by Emily M. Bender
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Obviously Awesome by April Dunford
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Vanliga människor by Clara Törnvall
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Leva med autism by Clara Törnvall
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Enshittification by Cory Doctorow
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Upgrade Your HTML II by Jens Oliver Meiert
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Marcus Österberg rated a book it was ok
Modern Web Performance Optimization by Shailesh Kumar Shivakumar
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JFC, I'm obviously not the reader they were trying to help. The book is formulaic and presents table after table with abstract strategic advice.
It might be exactly what you're looking for if you're new to the field of web performance, but there's not
...more
Marcus Österberg rated a book did not like it
Data-Driven Decisions by Blake Mitchell
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Miserable experience. This is a blogpost in large font and really bad layout. Table of contents refers to page numbers but there are no numbered pages throughout the book.

The worst case of print on demand I’ve ever encountered.
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FastAPI by Bill Lubanovic
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Web Accessibility Cookbook by Manuel Matuzovic
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Quotes by Marcus Österberg  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“When speaking of disabilities, the blind and their needs are most often used as an example. It is deceivingly simplistic since accessibility is something most of the population can benefit from.”
Marcus Österberg, Web Strategy for Everyone

“Web analytics is like teenage sex:
- Everyone talks about it.
- Nobody really knows how to do it.
- Everyone thinks everyone else is doing it, so everyone claims they are doing it.”
Marcus Österberg

“Om man varken följer designkonventioner användarna lärt sig eller ens själv är konsekvent i sin egen design gör man inte mesta möjliga av användarupplevelsen. Det blir också svårt att följa upp hur webbplatsen presterar.”
Marcus Österberg, Webbanalys - förstå och förbättra användarnas upplevelse

“Web analytics is like teenage sex:
- Everyone talks about it.
- Nobody really knows how to do it.
- Everyone thinks everyone else is doing it, so everyone claims they are doing it.”
Marcus Österberg

“When speaking of disabilities, the blind and their needs are most often used as an example. It is deceivingly simplistic since accessibility is something most of the population can benefit from.”
Marcus Österberg, Web Strategy for Everyone

“Idag räcker det inte med att hävda ett allmänintresse eller behandla webbplatsen som ens egen informationssoptipp bara för att man gillar att producera innehåll. Innehållet måste bära frukt!”
Marcus Österberg, Webbanalys - förstå och förbättra användarnas upplevelse

“Om man varken följer designkonventioner användarna lärt sig eller ens själv är konsekvent i sin egen design gör man inte mesta möjliga av användarupplevelsen. Det blir också svårt att följa upp hur webbplatsen presterar.”
Marcus Österberg, Webbanalys - förstå och förbättra användarnas upplevelse

“Triple bottom line är ett sätt att inte bli fartblind kring det ekonomiska, utan snarare att inse att man har intressenter som inte är bland aktieägarna. Något jag hoppas allt fler företag börjar med som en del av sitt arbete med hållbarhet. Kanske kan vi webbanalytiker hjälpa denna utveckling lite på traven genom att välja mätbara mål på lite okonventionella sätt.”
Marcus Österberg, Webbanalys - förstå och förbättra användarnas upplevelse

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