Advertising (27 books)

Discover new books on Goodreads

Meet your next favorite book

Listopia > Advertising

Books about advertising and its skills, anecdotes, and experiences. No more than that, please...if you search, the other lists are both bizarre and confusing!

flag

All Votes Add Books To This List

1	Ogilvy on Advertising by David Ogilvy 4.15 avg rating — 12,025 ratings score: 892, and 9 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
2	D&AD: The Copy Book by Design and Art Direction 4.31 avg rating — 638 ratings score: 599, and 6 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
3	Hack the Buyer Brain by Kenda MacDonald 4.14 avg rating — 36 ratings score: 400, and 4 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
4	Sorry for the Lobsters by Neil French 4.24 avg rating — 83 ratings score: 394, and 4 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
4	Hey Whipple Squeeze This: Fourth Edition by Luke Sullivan (Goodreads Author) 4.21 avg rating — 5,195 ratings score: 394, and 4 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
6	Confessions of an Advertising Man by David Ogilvy really liked it 4.00 avg rating — 6,203 ratings score: 390, and 4 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
7	Bill Bernbach's Book: A History of Advertising That Changed the History of Advertising by Evelyn Bernbach 4.35 avg rating — 88 ratings score: 284, and 3 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
8	From Those Wonderful Folks Who Gave You Pearl Harbor by Jerry Della Femina 3.41 avg rating — 883 ratings score: 193, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
9	Whatever You Think, Think the Opposite by Paul Arden 3.81 avg rating — 10,459 ratings score: 192, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
10	The Copywriter's Bible by Alistair Crompton (Editor) 4.07 avg rating — 42 ratings score: 188, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
11	The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, by Denis Higgins 4.06 avg rating — 200 ratings score: 187, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
11	Hegarty on Advertising by John Hegarty 4.07 avg rating — 743 ratings score: 187, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	Madvertising: 1975-1985, the inside story of advertising wildest decade by Martyn Forrester 3.68 avg rating — 19 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	We All Need Heroes: Stories of the Brave and Foolish by Simon Zingerman (Goodreads Author) 3.99 avg rating — 70 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	Thinking Small: The Long, Strange Trip of the Volkswagen Beetle by Andrea Hiott 4.20 avg rating — 477 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	Graphic Icons: Visionaries Who Shaped Modern Graphic Design by John Clifford (Goodreads Author) 4.02 avg rating — 57 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	Sharpen the Saw: The Practitioner's Guide to Advertising by Palani K. A. Pillai 2.67 avg rating — 3 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	Publicity on Steroids: How to Launch and Maximize a Dynamic Publicity Campaign by Freda Drake really liked it 4.00 avg rating — 5 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	Canadian Advertising Before Our Time by Roy A. Abrahamson 0.00 avg rating — 0 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
20	Creative Mischief by Dave Trott 4.35 avg rating — 397 ratings score: 99, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
20	Hey Whipple, Squeeze This: A Guide to Creating Great Ads by Luke Sullivan (Goodreads Author) 4.21 avg rating — 5,195 ratings score: 99, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
22	The Hidden Persuaders by Vance Packard 3.83 avg rating — 1,368 ratings score: 98, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
22	The Book of Gossage by Bruce H. Bendinger 4.38 avg rating — 104 ratings score: 98, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
24	Creative Advertising: Ideas and Techniques from the World's Best Campaigns by Mario Pricken 4.09 avg rating — 607 ratings score: 97, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
25	It's Not How Good You Are, It's How Good You Want To Be by Paul Arden 3.62 avg rating — 18,529 ratings score: 93, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
26	The day the pigs refused to be driven to market: advertising and the consumer revolution by Robin Wight did not like it 1.00 avg rating — 1 rating score: 89, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
27	Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century by Jim Aitchison 4.03 avg rating — 365 ratings score: 86, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars