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#1

“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.”
― Philip Kotler

tags: business, client, customer, marketing, product, value

41 likes

#2

“No company in its right mind tries to sell to everyone.”
― Philip Kotler, Kotler On Marketing: How To Create, Win, and Dominate Markets

4 likes

#3

“It is a capital mistake to theorize before one has data.—Sir Arthur Conan Doyle”
― Philip Kotler, Kotler On Marketing: How To Create, Win, and Dominate Markets

5 likes

#4

“George Loewenstein of Carnegie Mellon provides one of the simplest definitions of curiosity: the feeling of deprivation that comes from an information gap between what we know and what we want to know. Separately,”
― Philip Kotler, Marketing 4.0: Moving from Traditional to Digital

4 likes

#5

“Negative demand — Consumers dislike the product and may even pay to avoid it. Nonexistent demand — Consumers may be unaware of or uninterested in the product. Latent demand — Consumers may share a strong need that cannot be satisfied by an existing product. Declining demand — Consumers begin to buy the product less frequently or not at all. Irregular demand — Consumer purchases vary on a seasonal, monthly, weekly, daily, or even hourly basis. Full demand — Consumers are adequately buying all products put into the marketplace. Overfull demand — More consumers would like to buy the product than can be satisfied. Unwholesome demand — Consumers may be attracted to”
― Philip Kotler, Marketing Management [with Indian Case Study]

2 likes

#6

“Thus, they do not need to understand the statistical and mathematical models in depth. However, marketers need to understand the fundamental ideas behind a predictive model so that they can guide the technical teams to select data to use and which patterns to find.”
― Philip Kotler, Marketing 5.0: Technology for Humanity

1 likes

#7

“Demand is one of those factors which decide the fate of your business.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

tags: business-growth-and-success, business-ideas, competitive-analysis, demand-and-supply, dreamer, ecommerce, market-research, marketing-strategy, startup

27 likes

#8

“People can never get enough of something new and different.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

tags: branding, business-advice, business-life, different-perspective, humans, inspiration, new-life, new-things, new-world, strategies-for-business

29 likes

#9

“If you are hard to work with, you won’t be able to build good and profitable business relationships. You might lose many good business partners, vendors, and even employees because they will find it tough to work with you.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

tags: building-relations, business-partners, business-relations, employees, good-works, hard-work, tough-business, vendors

29 likes

#10

“A wrong product will make you a part of the crowd, but the right product will set you apart.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

tags: crowd, exceptional-people, gathering, great-advertising, masses, right-products, set-apart, stay-different, unique, wrong-products

28 likes

#11

“Remember your customers appreciate efficiency and convenience and those two become achievable through innovation and willingness to change with time.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

tags: achievements, appreciation, changes, convenience, customer-appreciate, customers, efficiency, innovation, time, willingness

28 likes

#12

“What we were yesterday, we are not today and what we are going to be tomorrow, we are not today.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

tags: developing, future, getting-stronger, learning-skills, moving-forward, plan-ahead, ready-for-future, today, tomorrow, yesterday

27 likes

#13

“A business becomes successful when it becomes mutually beneficial for you and your customers.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

tags: benefits, brand-customers, brand-quotes, business, business-needs, customers, empire, mutual, mutual-business, successful

27 likes

#14

“No product irrespective of how great it is can sell itself without being discovered with the power of marketing.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

tags: business-research, digital-marketing, ecommerce-marketing, market-research, marketing-and-advertising, product-marketing, retail-online-marketing

28 likes

#15

“Marketing is an investment. Don’t treat it like sales.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

tags: business-research, digital-marketing, market-research, marketing-and-advertising, product-marketing, retail-online-marketing

29 likes

#16

“Many times, the idea we come up with is not to fit for the current times but if launched at the right time can do wonders.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

tags: brand-goals, business-ideas, current-times, fit-products, launch, right-people, right-place, right-time, wonders

28 likes

#17

“If you want to keep your customers happy, start by keeping your employees happy.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

tags: brand-concepts, business-families, customers-happiness, employee-happiness, employee-needs, keeping-all-pleased, marketing-world, products-for-all, satisfaction, success-concepts

28 likes

#18

“The art of a successful business lies in identifying and mitigating the risk. Not overlooking and avoiding the risk.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

tags: artistic-view, avoiding, business-art, identifying, mitigating, overlooking, risk-factors, risk-knowledge, risks, successful-art

28 likes

#19

“Depleting funds without being replenished is the number one cause for business failure.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

tags: business-failure, depleting, funds, less-funds, less-income, lesser-numbers, more-needs, numbers, replenished, strong-desires

26 likes

#20

“If the ideas are not exposed to other people in the world, those ideas don’t do us any good.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

tags: exposure, exposures, good-ideas, great-ideas, idea, ideas, opinions, share

27 likes

#21

“If the end result is customer satisfaction, your business will thrive. If the end result is customer loyalty, your business will bloom.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

tags: business-bloom, business-result, customer-satisfaction, end-result, loyalty, satisfaction, satisfaction-quotes, thrive, trust

26 likes

#22

“Data is what tells you where you are and where you can be. It’s like the coordinates for your destination.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

tags: completion, coordinate, data, destination, goal, where-you-are, where-you-can-be

26 likes

#23

“Data puts a stamp on your assumptions when they are right.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

tags: confirmation, data, stamp

26 likes

#24

“Remember, data is not just the street signs, it is the GPS.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

tags: all-round, data, gps, whole, wholesome

26 likes

#25

“The reason that online ads are 80% of the time ignored lies in the fact that we have started forgetting creativity when creativity is as important as data.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

tags: advertising, advertising-strategy, branding, business-advice, business-growth-and-success, digital-advertising, marketing, marketing-and-advertising-ideas

27 likes

#26

“The purpose of data is to learn on time what is working and what is not and take any corrective actions according to that.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

tags: business-advice, business-growth-and-success, business-growth-marketing, business-marketing-stategy, market-research, research-and-development, research-business, success-strategy, target-audience, team-building

27 likes

#27

“If you want to be big, you have to start behaving big.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

tags: act-big, aim, aim-high, behave-big, big, big-goals, dream-big, think-big

28 likes

#28

“If you want business growth, you are going to offer the right product to the right customer”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

tags: business-advice, business-growth-and-success, business-marketing, business-strategy, digital-marketing, marketing-expert

26 likes

#29

“Your customers are always changing and so are their values, perceptions, and needs. Having up-to-date knowledge about them will help you in satisfying their needs as well as delighting them.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

tags: business-life, customers, entrepreneurs, knowledge, lessons-learnt, lessons-of-life, perceive, perception, satisfaction, value

26 likes

#30

“Overexpansion is counterproductive when you don’t have enough resources to sustain that.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

tags: counterproductive, expanding, expansion, expansion-quotes, productive, productivity, productivity-quotes, resources

26 likes

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