Brahim Oudades

“Do not judge me by my successes, judge me by how many times I fell down and got back up again.”
― Nelson Mandela

“Marketing is a battle of perceptions, not products.”
― Al Ries, The 22 Immutable Laws of Marketing

“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
― Maya Angelou

“A brand is not a logo. A brand is not a corporate identity system. It’s a person’s gut feeling about a product, service, or company. Because it depends on others for its existence, it must become a guarantee of trustworthy behavior. Good branding makes business integral to society and creates opportunity for everyone, from the chief executive to the most distant customer.”
― Marty Neumeier, The Brand Gap