Amanda

“When it came to anger, the results were mixed: sometimes caps increased the anger rating and sometimes it didn’t, a result which Heath attributed to the difference between “hot” anger (FIGHT ME) and “cold” anger (“fight me”).”
― Gretchen McCulloch, Because Internet: Understanding the New Rules of Language

“We’re creating new rules for typographical tone of voice. Not the kind of rules that are imposed from on high, but the kind of rules that emerge from the collective practice of a couple billion social monkeys—rules that enliven our social interactions.”
― Gretchen McCulloch, Because Internet: Understanding the New Rules of Language

“Never trust anyone who has not brought a book with them.”
― Lemony Snicket, Horseradish: Bitter Truths You Can't Avoid

“But it’s important to be cautious about any attempt at Divination By Teenager.”
― Gretchen McCulloch, Because Internet: Understanding the New Rules of Language