Amanda

“Like how money is just squiggles on paper or on a screen until it determines whether you can eat lunch, words are just meat twitches until they determine whether you can get a job”
― Gretchen McCulloch, Because Internet: Understanding the New Rules of Language

“The Library of Congress archives memes now, preserving things like the Lolcat Bible, Urban Dictionary, and Know Your Meme. It calls them, charmingly and also not entirely inaccurately, “folklore.”
― Gretchen McCulloch, Because Internet: Understanding the New Rules of Language

“We’re creating new rules for typographical tone of voice. Not the kind of rules that are imposed from on high, but the kind of rules that emerge from the collective practice of a couple billion social monkeys—rules that enliven our social interactions.”
― Gretchen McCulloch, Because Internet: Understanding the New Rules of Language

“But it’s important to be cautious about any attempt at Divination By Teenager.”
― Gretchen McCulloch, Because Internet: Understanding the New Rules of Language