Lifa Morean

“Your brand must communicate the value that you bring to a working relationship.”
― idowu koyenikan, Wealth for All: Living a Life of Success at the Edge of Your Ability

“We’re all somebody’s prospect; we’re all somebody’s customer.”
― Chris Murray, Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction

“If there is one trait that your brand must speak of, it is trust.”
― idowu koyenikan, Wealth for All: Living a Life of Success at the Edge of Your Ability

“What is it that inspires you? What do you love to do? What would you do for free? At the beginning of my busi-ness career, my why was to become a millionaire, not a good why! And why not? Because that is an aspiration rather than a why. Aspirations, I have found, won’t fuel me when the going gets tough. But a true “why” will.”
― Richard Polak