“I don't know where we should take this company, but I do know that if I start with the right people, ask them the right questions, and engage them in vigorous debate, we will find a way to make this company great.”
―
―
“If there is one trait that your brand must speak of, it is trust.”
― Wealth for All: Living a Life of Success at the Edge of Your Ability
― Wealth for All: Living a Life of Success at the Edge of Your Ability
“We’re all somebody’s prospect; we’re all somebody’s customer.”
― Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction
― Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction
“If you are going to be in business, you must learn about money: how it works, how it flows, and how to put it to work for you.”
― Wealth for All: Living a Life of Success at the Edge of Your Ability
― Wealth for All: Living a Life of Success at the Edge of Your Ability
Lifa’s 2025 Year in Books
Take a look at Lifa’s Year in Books, including some fun facts about their reading.
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