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The Catalyst: How...
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Apr 03, 2026 04:13AM

 
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Jonah Berger
“People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.”
Jonah Berger, Contagious: Why Things Catch On

“All you can do is all you can do. But all you can do is enough”
Art Williams, Pushing Up People: The Secret Behind One of the Most Exciting Success Stories in American Business

Brad Stulberg
“Stress + rest = growth. This equation holds true regardless of what it is that you are trying to grow.”
Brad Stulberg, Peak Performance: Elevate Your Game, Avoid Burnout, and Thrive with the New Science of Success

Brad Stulberg
“simply telling yourself “I am excited” shifts your demeanor from what they call a threat mindset (stressed out and apprehensive) to an opportunity mindset (revved up and ready to go). “Compared to those who attempt to calm down,” the authors conclude, “individuals who reappraise their anxious arousal as excitement perform better.” Put differently: The sensations you feel prior to a big event are neutral—if you view them in a positive light, they are more likely to have a positive impact on your performance. These”
Brad Stulberg, Peak Performance: Elevate Your Game, Avoid Burnout, and Thrive with the New Science of Success

Ryan Holiday
“There is no good or bad without us, there is only perception. There is the event itself and the story we tell ourselves about what it means.”
Ryan Holiday, The Daily Stoic Journal: 366 Days of Writing and Reflection on the Art of Living

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