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“Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline).”
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“Web Analytics 2.0 is: the analysis of qualitative and quantitative data from your website and the competition, to drive a continual improvement of the online experience that your customers, and potential customers have, which translates into your desired outcomes (online and offline).”
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“Google prefers a site that’s dynamic and frequently updated. This doesn’t mean that every page needs to change every day, but the addition and modification of content on the pages can enhance the experience for your customers and the search engines.”
― E-Commerce Blueprint: The Step-by-Step Guide to Online Store Success
― E-Commerce Blueprint: The Step-by-Step Guide to Online Store Success
“Winning brands value customer experience over a slick sales funnel, and the cadence of an authentic human voice over legally-approved corporate jargon.”
― Content Warfare: How to find your audience, tell your story and win the battle for attention online.
― Content Warfare: How to find your audience, tell your story and win the battle for attention online.
“Using various combinations of the five contextual forces, forward-thinking marketers are shifting focus away from mass messages and more into what Maribel Lopez, founder of Lopez Research, calls “right-time experiences,” where mobile technologies deliver customers the right information “at precisely the moment of need.”
― Age of Context: Mobile, Sensors, Data and the Future of Privacy
― Age of Context: Mobile, Sensors, Data and the Future of Privacy
alison pileggi’s 2025 Year in Books
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