Terence

“Fortunately, Marhsall found an eager audience in fellow intellectual Ikle, who recognized at once that ONA's analysis and prescriptions for the Cold War reinforced Reagan's intuitions. Together Ikle and Marshall pressed the military services to build budget plans around 'exploiting opportunities to impose disproportionate costs on the USSE over the long term.' This was Marshall's concept of 'Competitive strategies', which 'depended on identifying areas of comparative US advantage and using them to exploit areas of comparative Soviet weakness or disadvantage.”
― William Inboden, The Peacemaker: Ronald Reagan in the White House and the World

“Many around the world took notice, George Shultz later reflected, with just small exaggeration, that firing the PATCO strikers 'was the most important foreign policy decision Ronald Reagan ever made.”
― George Shultz

“We're (President Ronald Reagan and Jack Reed)... talking about the Cold War and why we need to end it and how, [and Reagan] recited key words from Whittaker Chambers' letter to his children in Witness. And he was really focused on the lines about why did Chambers quit being a Communist and why his friends quit being Communists. And his friend put the word that's in Chambers' book because they heard the screams. And Reagan and I recited to each other that Communism has wonderful ideals, but to make it work you need terror, and that leads to the screams of people in the prisons, political prisoners on the trains headed off into Siberia.”
― Jack Reed

“Good positioning sets off a set of assumptions about my product that are true. Bad positioning sets off a set of assumptions about my product that aren't true - leaving your sales and marketing teams to do the work of undoing the damage your positioning has already done. - April Dunford”
― Lenny Rachitsky, The Best of Lenny's Newsletter: Volume 1