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“The buyer is always tuned in to one radio station: WIIFM (What's In It For Me). The rest is filtered out as noise.”
― Clarity Wins: Get Heard. Get Referred.
― Clarity Wins: Get Heard. Get Referred.
“When you present your brand consistently people come to know what to expect from you and ultimately look to you for insights and leadership in your niche.”
― Make It Rain!: How to Use the Media to Revolutionize Your Business & Brand
― Make It Rain!: How to Use the Media to Revolutionize Your Business & Brand
“If you're going to err, err on the side of simplicity...assume that you have a very brief time to make an impression, and that you'll be allocated a tiny amount of memory space in overloaded and preoccupied brains of your audience.”
― Clarity Wins: Get Heard. Get Referred.
― Clarity Wins: Get Heard. Get Referred.
Tracy’s 2025 Year in Books
Take a look at Tracy’s Year in Books, including some fun facts about their reading.
437 books
|
63 friends
1,856 books
|
70 friends
418 books
|
105 friends
834 books
|
24 friends
2,252 books
|
87 friends
51 books
|
66 friends
667 books
|
131 friends
157 books
|
95 friends
More friends…
Favorite Genres
Polls voted on by Tracy
Lists liked by Tracy
