Göker

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Nir   Eyal
“The ultimate goal of a habit-forming product is to solve the user’s pain by creating an association so that the user identifies the company’s product or service as the source of relief. First,”
Nir Eyal, Hooked: How to Build Habit-Forming Products

Gayle Laakmann McDowell
“Shipped software can also be great for people who want a good work/life balance, since there aren’t usually urgent issues that need to be fixed within hours.”
Gayle Laakmann McDowell, Cracking the PM Interview: How to Land a Product Manager Job in Technology

Nir   Eyal
“Habit-forming products start by alerting users with external triggers like an e-mail, a Web site link, or the app icon on a phone. For”
Nir Eyal, Hooked: How to Build Habit-Forming Products

Bill Aulet
“the capability to commercialize an invention is necessary for real innovation. An entrepreneur, then, serves primarily as the commercialization agent.”
Bill Aulet, Disciplined Entrepreneurship: 24 Steps to a Successful Startup

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