Lucca Barros

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Walter Lippmann
“Where all think alike, no one thinks very much.”
Walter Lippmann

David Ogilvy
“I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”
David Ogilvy, Ogilvy on Advertising

David Ogilvy
“Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.”
David Ogilvy, Ogilvy on Advertising

“Without honesty, art is dead.”
Jon Foreman

Robert B. Cialdini
“Embarrassment is a villain to be crushed.”
Robert Cialdini, Influence: Science and Practice

year in books
Vivek S...
143 books | 35 friends

Science...
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Ane Bor...
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Maria G...
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Brenda ...
2 books | 2 friends

Marcelo...
0 books | 7 friends

Nelson ...
0 books | 10 friends



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