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“Brand legend and American Institute of Graphic Arts (AIGA) medalist Walter Landor puts it this way on the AIGA website: “Products are made in the factory, but brands are created in the mind.”
― Creative Strategy and the Business of Design
― Creative Strategy and the Business of Design
“Speak softly and people lean toward you; speak loudly and they lean away.”
― The Win Without Pitching Manifesto
― The Win Without Pitching Manifesto
“They are coming to rely too much on research, and they use it as a drunkard uses a lamp post, for support rather than for illumination.”
― Confessions of an Advertising Man
― Confessions of an Advertising Man
“O que torna a história incoerente é criar um recorte específico para transmitir uma mensagem tendenciosa. São fatos, mas a forma como a narrativa foi construída cria uma história falsa.”
― Este livro não vai te deixar rico
― Este livro não vai te deixar rico
Lucca’s 2025 Year in Books
Take a look at Lucca’s Year in Books, including some fun facts about their reading.
143 books
|
35 friends
861 books
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2,785 friends
0 books
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2 friends
0 books
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41 friends
2 books
|
2 friends
0 books
|
7 friends
0 books
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10 friends
Favorite Genres
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Lists liked by Lucca
