Lucca Barros

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Walter Lippmann
“Where all think alike, no one thinks very much.”
Walter Lippmann

Robert B. Cialdini
“A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.”
Robert B. Cialdini, Influence: The Psychology of Persuasion

David Ogilvy
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
David Ogilvy

David Ogilvy
“I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.”
David Ogilvy

David Ogilvy
“Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.”
David Ogilvy, Ogilvy on Advertising

year in books
Vivek S...
143 books | 35 friends

Science...
861 books | 2,785 friends

Ane Bor...
0 books | 2 friends

Maria G...
0 books | 41 friends

Brenda ...
2 books | 2 friends

Marcelo...
0 books | 7 friends

Nelson ...
0 books | 10 friends



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