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“The consumer isn't a moron. She is your wife.”
― Confessions of an Advertising Man
― Confessions of an Advertising Man
“A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.”
― Influence: The Psychology of Persuasion
― Influence: The Psychology of Persuasion
“I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”
― Ogilvy on Advertising
― Ogilvy on Advertising
“Embarrassment is a villain to be crushed.”
― Influence: Science and Practice
― Influence: Science and Practice
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
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Lucca’s 2025 Year in Books
Take a look at Lucca’s Year in Books, including some fun facts about their reading.
143 books
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35 friends
861 books
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2,785 friends
0 books
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2 friends
0 books
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41 friends
2 books
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2 friends
0 books
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7 friends
0 books
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10 friends
Favorite Genres
Polls voted on by Lucca
Lists liked by Lucca
