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“Where all think alike, no one thinks very much.”
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“I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”
― Ogilvy on Advertising
― Ogilvy on Advertising
“Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.”
― Ogilvy on Advertising
― Ogilvy on Advertising
“Without honesty, art is dead.”
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“Embarrassment is a villain to be crushed.”
― Influence: Science and Practice
― Influence: Science and Practice
Lucca’s 2025 Year in Books
Take a look at Lucca’s Year in Books, including some fun facts about their reading.
143 books
|
35 friends
862 books
|
2,785 friends
0 books
|
2 friends
0 books
|
41 friends
2 books
|
2 friends
0 books
|
7 friends
0 books
|
10 friends
Favorite Genres
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Lists liked by Lucca
