Lucca Barros

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Robert B. Cialdini
“A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.”
Robert B. Cialdini, Influence: The Psychology of Persuasion

David Ogilvy
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
David Ogilvy

David Ogilvy
“The consumer isn't a moron. She is your wife.”
David Ogilvy, Confessions of an Advertising Man

David Ogilvy
“I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”
David Ogilvy, Ogilvy on Advertising

“Without honesty, art is dead.”
Jon Foreman

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Marcelo...
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Nelson ...
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