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“Where all think alike, no one thinks very much.”
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“A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.”
― Influence: The Psychology of Persuasion
― Influence: The Psychology of Persuasion
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
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“I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.”
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“Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.”
― Ogilvy on Advertising
― Ogilvy on Advertising
Lucca’s 2025 Year in Books
Take a look at Lucca’s Year in Books, including some fun facts about their reading.
143 books
|
35 friends
861 books
|
2,785 friends
0 books
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2 friends
0 books
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41 friends
2 books
|
2 friends
0 books
|
7 friends
0 books
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10 friends
Favorite Genres
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Lists liked by Lucca
