“O que torna a história incoerente é criar um recorte específico para transmitir uma mensagem tendenciosa. São fatos, mas a forma como a narrativa foi construída cria uma história falsa.”
― Este livro não vai te deixar rico
― Este livro não vai te deixar rico
“If we are pomegranates then we will resist being pushed into a process designed to compare apples to apples.”
― The Win Without Pitching Manifesto
― The Win Without Pitching Manifesto
“Speak softly and people lean toward you; speak loudly and they lean away.”
― The Win Without Pitching Manifesto
― The Win Without Pitching Manifesto
“We do not begin to solve our clients’ problems before we are engaged.”
― The Win Without Pitching Manifesto
― The Win Without Pitching Manifesto
“Brand legend and American Institute of Graphic Arts (AIGA) medalist Walter Landor puts it this way on the AIGA website: “Products are made in the factory, but brands are created in the mind.”
― Creative Strategy and the Business of Design
― Creative Strategy and the Business of Design
Lucca’s 2025 Year in Books
Take a look at Lucca’s Year in Books, including some fun facts about their reading.
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