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“Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.”
― Ogilvy on Advertising
― Ogilvy on Advertising
“A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.”
― Influence: The Psychology of Persuasion
― Influence: The Psychology of Persuasion
“Embarrassment is a villain to be crushed.”
― Influence: Science and Practice
― Influence: Science and Practice
“I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”
― Ogilvy on Advertising
― Ogilvy on Advertising
“A brand vision should attempt to go beyond functional benefits to consider organizational values; a higher purpose; brand personality; and emotional, social, and self-expressive benefits.”
― Aaker on Branding: 20 Principles That Drive Success
― Aaker on Branding: 20 Principles That Drive Success
Lucca’s 2025 Year in Books
Take a look at Lucca’s Year in Books, including some fun facts about their reading.
143 books
|
35 friends
861 books
|
2,785 friends
0 books
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2 friends
0 books
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41 friends
2 books
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2 friends
0 books
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7 friends
0 books
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10 friends
Favorite Genres
Polls voted on by Lucca
Lists liked by Lucca
