26 books
—
4 voters
If a man has just spent a lot of money to purchase a suit, he may be reluctant to spend very much more on the purchase of a sweater. But the clothiers know better. They behave in accordance with what the contrast principle would suggest:
...more
Daler Aminovich liked this
“People don't buy what you do; they buy why you do it. And what you do simply proves what you believe”
― Start with Why: How Great Leaders Inspire Everyone to Take Action
― Start with Why: How Great Leaders Inspire Everyone to Take Action
“90 percent of all Gillette shavers are bought by women for the men in their lives”
― Buyology: Truth and Lies About Why We Buy
― Buyology: Truth and Lies About Why We Buy
“The scientist’s behavior while facing the refutation of his ideas has been studied in depth as part of the so-called attribution bias. You attribute your successes to skills, but your failures to randomness. This explains why these scientists attributed their failures to the “ten sigma” rare event, indicative of the thought that they were right but that luck played against them. Why? It is a human heuristic that makes us actually believe so in order not to kill our self-esteem and keep us going against adversity.”
― Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets
― Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets
“Sex doesn't sell anything other than itself”
― Buyology: Truth and Lies About Why We Buy
― Buyology: Truth and Lies About Why We Buy
Goodreads Librarians Group
— 326212 members
— last activity 2 minutes ago
Goodreads Librarians are volunteers who help ensure the accuracy of information about books and authors in the Goodreads' catalog. The Goodreads Libra ...more
Emotional Intelligence by Daniel Goleman
— 19 members
— last activity Aug 17, 2013 03:03PM
"Emotional intelligence includes self-awareness and impulse control, persistence, zeal and self-motivation, empathy and social deftness." These matter ...more
The Brain and Mind
— 4494 members
— last activity 8 hours, 30 min ago
This is a group for readers to recommend and discuss books related to real and/or artificial brains. Categories include but are not limited to: neuros ...more
The Study of the Mind: A Psychological Book Club
— 2134 members
— last activity Sep 12, 2023 04:49AM
This is a book club for those who love to read books about Psychology! Each month we will pick a book dealing with psychological topics, read it, and ...more
Sergey’s 2025 Year in Books
Take a look at Sergey’s Year in Books, including some fun facts about their reading.
More friends…
Favorite Genres
Art, Business, Children's, Classics, Ebooks, Fantasy, History, Non-fiction, Philosophy, Psychology, Science, Travel, sociology, Behavioral economics, Cognitive Psychology, Social Sciences, neuroscience, management, entrepreneurship, economics, design, communication, parenting, personal-development, photography, picture-books, productivity, research, social-science, software, web-design, writing, Game Theory, data science, sales, graphic design, Self Development, Social Science, Critical Thinking, System Thinking, user experience, Market Design, Experimental Economics, Child Development, Consumer Behavior, choice architecture, and Mechanism Design
Polls voted on by Sergey
Lists liked by Sergey































































