Sergey Kapustin

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Book cover for Selling Blue Elephants: How to make great products that people want BEFORE they even know they want them
And why is it important for the rest of us? Malcolm Gladwell, who discussed RDE issues in his speech at the TED 2004 conference in Monterey, California mentioned in Chapter 2, answered the question this way: “It is in fact enormously ...more
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Johann Wolfgang von Goethe
“Лишь тот достоин жизни и свободы, кто каждый день за них идёт на бой.”
Wolfgang Von Goethe, Faust

Travis Bradberry
“EQ is so critical to success that it accounts for 58 percent of performance in all types of jobs. It’s the single biggest predictor of performance in the workplace and the strongest driver of leadership and personal excellence.”
Travis Bradberry, Emotional Intelligence 2.0

Leo Tolstoy
“Женитьба… так нечаянно, и разочарование, и запах изо рта жены, и чувственность, притворство! И эта мертвая служба, и эти заботы о деньгах, и так год, и два, и десять, и двадцать – и все то же. И что дальше, то мертвее. Точно равномерно я шел под гору, воображая, что иду на гору. Так и было. В общественном мнении я шел на гору, и ровно настолько из-под меня уходила жизнь… И вот готово, умирай!”
Leo Tolstoy

“Всегда, вечно играть на сцене только самого себя, но в разных сочетаниях, комбинациях задач, предлагаемых обстоятельствах, выращенных в себе для роли, выплавленных в горниле собственных эмоциональных воспоминаний.”
Константин Станиславский, Учебник актерского мастерства. Работа над собой в творческом процессе воплощения

Martin Lindstrom
“In a surprising 2008 study, researchers at the University of Bath, UK, found that the fear of failure drives consumers far more than the promise of success; the latter oddly tends to paralyze us, while the former spurs us on (and pries open our wallets). In fact, as the study found, the most powerful persuader of all was giving consumers a glimpse of some future “feared self.”24”
Martin Lindstrom, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

2640 LinkedIn — 388 members — last activity Sep 28, 2017 05:25PM
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220 Goodreads Librarians Group — 325993 members — last activity 0 minutes ago
Goodreads Librarians are volunteers who help ensure the accuracy of information about books and authors in the Goodreads' catalog. The Goodreads Libra ...more
55401 Emotional Intelligence by Daniel Goleman — 19 members — last activity Aug 17, 2013 03:03PM
"Emotional intelligence includes self-awareness and impulse control, persistence, zeal and self-motivation, empathy and social deftness." These matter ...more
501 The Brain and Mind — 4491 members — last activity May 17, 2026 04:52AM
This is a group for readers to recommend and discuss books related to real and/or artificial brains. Categories include but are not limited to: neuros ...more
70801 The Study of the Mind: A Psychological Book Club — 2134 members — last activity Sep 12, 2023 04:49AM
This is a book club for those who love to read books about Psychology! Each month we will pick a book dealing with psychological topics, read it, and ...more
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