9 books
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2 voters
Price Is the Most Effective Profit Driver Revenue is the product of price and volume . Profit is the difference between revenue and cost. This means that every business has only three profit driver s: price, volume, and cost. All of these
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“As James U. McNeal, a professor of marketing at Texas A&M University, puts it, “75 percent of spontaneous food purchases can be traced to a nagging child. And one out of two mothers will buy a food simply because her child requests it. To trigger desire in a child is to trigger desire in the whole family.”
― Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
― Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
“In a surprising 2008 study, researchers at the University of Bath, UK, found that the fear of failure drives consumers far more than the promise of success; the latter oddly tends to paralyze us, while the former spurs us on (and pries open our wallets). In fact, as the study found, the most powerful persuader of all was giving consumers a glimpse of some future “feared self.”24”
― Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
― Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
“Женитьба… так нечаянно, и разочарование, и запах изо рта жены, и чувственность, притворство! И эта мертвая служба, и эти заботы о деньгах, и так год, и два, и десять, и двадцать – и все то же. И что дальше, то мертвее. Точно равномерно я шел под гору, воображая, что иду на гору. Так и было. В общественном мнении я шел на гору, и ровно настолько из-под меня уходила жизнь… И вот готово, умирай!”
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“To be sure, man’s search for meaning may arouse inner tension rather than inner equilibrium. However, precisely such tension is an indispensable prerequisite of mental health.”
― Man's Search for Meaning
― Man's Search for Meaning
“EQ is so critical to success that it accounts for 58 percent of performance in all types of jobs. It’s the single biggest predictor of performance in the workplace and the strongest driver of leadership and personal excellence.”
― Emotional Intelligence 2.0
― Emotional Intelligence 2.0
Goodreads Librarians Group
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Goodreads Librarians are volunteers who help ensure the accuracy of information about books and authors in the Goodreads' catalog. The Goodreads Libra ...more
Emotional Intelligence by Daniel Goleman
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— last activity Aug 17, 2013 03:03PM
"Emotional intelligence includes self-awareness and impulse control, persistence, zeal and self-motivation, empathy and social deftness." These matter ...more
The Brain and Mind
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This is a group for readers to recommend and discuss books related to real and/or artificial brains. Categories include but are not limited to: neuros ...more
The Study of the Mind: A Psychological Book Club
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— last activity Sep 12, 2023 04:49AM
This is a book club for those who love to read books about Psychology! Each month we will pick a book dealing with psychological topics, read it, and ...more
Sergey’s 2025 Year in Books
Take a look at Sergey’s Year in Books, including some fun facts about their reading.
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