Sergey Kapustin

“A belligerent samurai, an old Japanese tale goes, once challenged a Zen master to explain the concept of heaven and hell. The monk replied with scorn, "You're nothing but a lout - I can't waste my time with the likes of you!"
His very honor attacked, the samurai flew into a rage and, pulling his sword from its scabbard, yelled "I could kill you for your impertinence."
"That," the monk calmly replied, "is hell."
Startled at seeing the truth in what the master pointed out about the fury that had him in its grip, the samurai calmed down, sheathed his sword, and bowed, thanking the monk for the insight.
"And that,"said the monk "is heaven."

The sudden awakening of the samurai to his own agitated state illustrates the crucial difference between being caught up in a feeling and becoming aware that you are being swept away by it. Socrates's injunction "Know thyself" speaks to the keystone of emotional intelligence: awareness of one's own feelings as they occur.”
― Daniel Goleman, Emotional Intelligence: Why It Can Matter More Than IQ

“Each night, when I go to sleep, I die. And the next morning, when I wake up, I am reborn.”
― Mahatma Gandhi

“The scientist’s behavior while facing the refutation of his ideas has been studied in depth as part of the so-called attribution bias. You attribute your successes to skills, but your failures to randomness. This explains why these scientists attributed their failures to the “ten sigma” rare event, indicative of the thought that they were right but that luck played against them. Why? It is a human heuristic that makes us actually believe so in order not to kill our self-esteem and keep us going against adversity.”
― Nassim Nicholas Taleb, Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets

“Sex doesn't sell anything other than itself”
― Martin Lindstrom, Buyology: Truth and Lies About Why We Buy