Sergey Kapustin

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Book cover for Influence: The Psychology of Persuasion (Collins Business Essentials)
If a man has just spent a lot of money to purchase a suit, he may be reluctant to spend very much more on the purchase of a sweater. But the clothiers know better. They behave in accordance with what the contrast principle would suggest: ...more
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Martin Lindstrom
“As James U. McNeal, a professor of marketing at Texas A&M University, puts it, “75 percent of spontaneous food purchases can be traced to a nagging child. And one out of two mothers will buy a food simply because her child requests it. To trigger desire in a child is to trigger desire in the whole family.”
Martin Lindstrom, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Travis Bradberry
“EQ is so critical to success that it accounts for 58 percent of performance in all types of jobs. It’s the single biggest predictor of performance in the workplace and the strongest driver of leadership and personal excellence.”
Travis Bradberry, Emotional Intelligence 2.0

Leo Tolstoy
“Женитьба… так нечаянно, и разочарование, и запах изо рта жены, и чувственность, притворство! И эта мертвая служба, и эти заботы о деньгах, и так год, и два, и десять, и двадцать – и все то же. И что дальше, то мертвее. Точно равномерно я шел под гору, воображая, что иду на гору. Так и было. В общественном мнении я шел на гору, и ровно настолько из-под меня уходила жизнь… И вот готово, умирай!”
Leo Tolstoy

Paul Tough
“The problem, as Randolph has realized, is that the best way for a young person to build character is for him to attempt something where there is a real and serious possibility of failure. In a high-risk endeavor, whether it’s in business or athletics or the arts, you are more likely to experience colossal defeat than in a low-risk one—but you’re also more likely to achieve real and original success. “The idea of building grit and building self-control is that you get that through failure,” Randolph explained.”
Paul Tough, How Children Succeed: Grit, Curiosity, and the Hidden Power of Character

“If you tell me the size of a mammal, I can use the scaling laws to tell you almost everything about the average values of its measurable characteristics: how much food it needs to eat each day, what its heart rate is, how long it will take to mature, the length and radius of its aorta, its life span, how many offspring it will have, and so on. Given the extraordinary complexity and diversity of life, this is pretty amazing.”
Geoffrey West, Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life, in Organisms, Cities, Economies, and Companies

2640 LinkedIn — 388 members — last activity Sep 28, 2017 05:25PM
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220 Goodreads Librarians Group — 325896 members — last activity 2 minutes ago
Goodreads Librarians are volunteers who help ensure the accuracy of information about books and authors in the Goodreads' catalog. The Goodreads Libra ...more
55401 Emotional Intelligence by Daniel Goleman — 19 members — last activity Aug 17, 2013 03:03PM
"Emotional intelligence includes self-awareness and impulse control, persistence, zeal and self-motivation, empathy and social deftness." These matter ...more
501 The Brain and Mind — 4491 members — last activity May 17, 2026 04:52AM
This is a group for readers to recommend and discuss books related to real and/or artificial brains. Categories include but are not limited to: neuros ...more
70801 The Study of the Mind: A Psychological Book Club — 2134 members — last activity Sep 12, 2023 04:49AM
This is a book club for those who love to read books about Psychology! Each month we will pick a book dealing with psychological topics, read it, and ...more
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