Sergey Kapustin

Add friend
Sign in to Goodreads to learn more about Sergey.

http://linkedin.com/in/sergey
https://www.goodreads.com/sergeykapustin

Book cover for Selling Blue Elephants: How to make great products that people want BEFORE they even know they want them
And why is it important for the rest of us? Malcolm Gladwell, who discussed RDE issues in his speech at the TED 2004 conference in Monterey, California mentioned in Chapter 2, answered the question this way: “It is in fact enormously ...more
Loading...
Nassim Nicholas Taleb
“The scientist’s behavior while facing the refutation of his ideas has been studied in depth as part of the so-called attribution bias. You attribute your successes to skills, but your failures to randomness. This explains why these scientists attributed their failures to the “ten sigma” rare event, indicative of the thought that they were right but that luck played against them. Why? It is a human heuristic that makes us actually believe so in order not to kill our self-esteem and keep us going against adversity.”
Nassim Nicholas Taleb, Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets

Stephen  King
“You have to read widely, constantly refining (and redefining) your own work as you do so. It’s hard for me to believe that people who read very little (or not at all in some cases) should presume to write and expect people to like what they have written, but I know it’s true. If I had a nickel for every person who ever told me he/she wanted to become a writer but “didn’t have time to read,” I could buy myself a pretty good steak dinner. Can I be blunt on this subject? If you don’t have the time to read, you don’t have the time (or the tools) to write. Simple as that.
Reading is the creative center of a writer’s life. I take a book with me everywhere I go, and find there are all sorts of opportunities to dip in … Reading at meals is considered rude in polite society, but if you expect to succeed as a writer, rudeness should be the second-to-least of your concerns. The least of all should be polite society and what it expects. If you intend to write as truthfully as you can, your days as a member of polite society are numbered anyway.”
Stephen King, On Writing: A Memoir of the Craft

Martin Lindstrom
“Sex doesn't sell anything other than itself”
Martin Lindstrom, Buyology: Truth and Lies About Why We Buy

Viktor E. Frankl
“When we are no longer able to change a situation, we are challenged to change ourselves.”
Viktor E. Frankl, Man's Search for Meaning

Martin Lindstrom
“90 percent of all Gillette shavers are bought by women for the men in their lives”
Martin Lindstrom, Buyology: Truth and Lies About Why We Buy

2640 LinkedIn — 388 members — last activity Sep 28, 2017 05:25PM
LinkedIn Members on Goodreads.
220 Goodreads Librarians Group — 325881 members — last activity 0 minutes ago
Goodreads Librarians are volunteers who help ensure the accuracy of information about books and authors in the Goodreads' catalog. The Goodreads Libra ...more
55401 Emotional Intelligence by Daniel Goleman — 19 members — last activity Aug 17, 2013 03:03PM
"Emotional intelligence includes self-awareness and impulse control, persistence, zeal and self-motivation, empathy and social deftness." These matter ...more
501 The Brain and Mind — 4491 members — last activity May 17, 2026 04:52AM
This is a group for readers to recommend and discuss books related to real and/or artificial brains. Categories include but are not limited to: neuros ...more
70801 The Study of the Mind: A Psychological Book Club — 2134 members — last activity Sep 12, 2023 04:49AM
This is a book club for those who love to read books about Psychology! Each month we will pick a book dealing with psychological topics, read it, and ...more
More of Sergey’s groups…
year in books
William...
3,212 books | 4,867 friends

William...
486 books | 4,181 friends

Barry B...
174 books | 1,344 friends

Roman R...
328 books | 601 friends

Yana Ki...
885 books | 20 friends

Daler A...
316 books | 96 friends

Farkhod...
5 books | 72 friends

Mark Ed...
233 books | 17 friends

More friends…



Polls voted on by Sergey

Lists liked by Sergey