Sergey Kapustin

Add friend
Sign in to Goodreads to learn more about Sergey.

http://linkedin.com/in/sergey
https://www.goodreads.com/sergeykapustin

Book cover for Influence: The Psychology of Persuasion (Collins Business Essentials)
If a man has just spent a lot of money to purchase a suit, he may be reluctant to spend very much more on the purchase of a sweater. But the clothiers know better. They behave in accordance with what the contrast principle would suggest: ...more
Daler Aminovich liked this
Loading...
Martin Lindstrom
“In a surprising 2008 study, researchers at the University of Bath, UK, found that the fear of failure drives consumers far more than the promise of success; the latter oddly tends to paralyze us, while the former spurs us on (and pries open our wallets). In fact, as the study found, the most powerful persuader of all was giving consumers a glimpse of some future “feared self.”24”
Martin Lindstrom, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Martin Lindstrom
“As James U. McNeal, a professor of marketing at Texas A&M University, puts it, “75 percent of spontaneous food purchases can be traced to a nagging child. And one out of two mothers will buy a food simply because her child requests it. To trigger desire in a child is to trigger desire in the whole family.”
Martin Lindstrom, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Viktor E. Frankl
“To be sure, man’s search for meaning may arouse inner tension rather than inner equilibrium. However, precisely such tension is an indispensable prerequisite of mental health.”
Viktor E. Frankl, Man's Search for Meaning

Leo Tolstoy
“Женитьба… так нечаянно, и разочарование, и запах изо рта жены, и чувственность, притворство! И эта мертвая служба, и эти заботы о деньгах, и так год, и два, и десять, и двадцать – и все то же. И что дальше, то мертвее. Точно равномерно я шел под гору, воображая, что иду на гору. Так и было. В общественном мнении я шел на гору, и ровно настолько из-под меня уходила жизнь… И вот готово, умирай!”
Leo Tolstoy

“Всегда, вечно играть на сцене только самого себя, но в разных сочетаниях, комбинациях задач, предлагаемых обстоятельствах, выращенных в себе для роли, выплавленных в горниле собственных эмоциональных воспоминаний.”
Константин Станиславский, Учебник актерского мастерства. Работа над собой в творческом процессе воплощения

2640 LinkedIn — 388 members — last activity Sep 28, 2017 05:25PM
LinkedIn Members on Goodreads.
220 Goodreads Librarians Group — 306114 members — last activity 1 minute ago
Goodreads Librarians are volunteers who help ensure the accuracy of information about books and authors in the Goodreads' catalog. The Goodreads Libra ...more
55401 Emotional Intelligence by Daniel Goleman — 19 members — last activity Aug 17, 2013 03:03PM
"Emotional intelligence includes self-awareness and impulse control, persistence, zeal and self-motivation, empathy and social deftness." These matter ...more
501 The Brain and Mind — 4399 members — last activity Sep 25, 2025 01:42AM
This is a group for readers to recommend and discuss books related to real and/or artificial brains. Categories include but are not limited to: neuros ...more
70801 The Study of the Mind: A Psychological Book Club — 2136 members — last activity Sep 12, 2023 04:49AM
This is a book club for those who love to read books about Psychology! Each month we will pick a book dealing with psychological topics, read it, and ...more
More of Sergey’s groups…
year in books
Yana Ki...
1,491 books | 20 friends

Barry B...
183 books | 1,307 friends

William...
3,175 books | 4,850 friends

Roman R...
327 books | 602 friends

Daler A...
334 books | 96 friends

Farkhod...
6 books | 72 friends

Mark Ed...
236 books | 17 friends

John Evans
51 books | 5,416 friends

More friends…



Polls voted on by Sergey

Lists liked by Sergey