13 books
—
4 voters
After the rug got pulled out from beneath them in 2008, a lot of businesses and investors realized that they were playing their own version of Hollywood economics: Pour tons of money into developing a product, then pray for a hit. If it
...more
“A belligerent samurai, an old Japanese tale goes, once challenged a Zen master to explain the concept of heaven and hell. The monk replied with scorn, "You're nothing but a lout - I can't waste my time with the likes of you!"
His very honor attacked, the samurai flew into a rage and, pulling his sword from its scabbard, yelled "I could kill you for your impertinence."
"That," the monk calmly replied, "is hell."
Startled at seeing the truth in what the master pointed out about the fury that had him in its grip, the samurai calmed down, sheathed his sword, and bowed, thanking the monk for the insight.
"And that,"said the monk "is heaven."
The sudden awakening of the samurai to his own agitated state illustrates the crucial difference between being caught up in a feeling and becoming aware that you are being swept away by it. Socrates's injunction "Know thyself" speaks to the keystone of emotional intelligence: awareness of one's own feelings as they occur.”
― Emotional Intelligence: Why It Can Matter More Than IQ
His very honor attacked, the samurai flew into a rage and, pulling his sword from its scabbard, yelled "I could kill you for your impertinence."
"That," the monk calmly replied, "is hell."
Startled at seeing the truth in what the master pointed out about the fury that had him in its grip, the samurai calmed down, sheathed his sword, and bowed, thanking the monk for the insight.
"And that,"said the monk "is heaven."
The sudden awakening of the samurai to his own agitated state illustrates the crucial difference between being caught up in a feeling and becoming aware that you are being swept away by it. Socrates's injunction "Know thyself" speaks to the keystone of emotional intelligence: awareness of one's own feelings as they occur.”
― Emotional Intelligence: Why It Can Matter More Than IQ
“Sex doesn't sell anything other than itself”
― Buyology: Truth and Lies About Why We Buy
― Buyology: Truth and Lies About Why We Buy
“People don't buy what you do; they buy why you do it. And what you do simply proves what you believe”
― Start with Why: How Great Leaders Inspire Everyone to Take Action
― Start with Why: How Great Leaders Inspire Everyone to Take Action
“90 percent of all Gillette shavers are bought by women for the men in their lives”
― Buyology: Truth and Lies About Why We Buy
― Buyology: Truth and Lies About Why We Buy
“You have to read widely, constantly refining (and redefining) your own work as you do so. It’s hard for me to believe that people who read very little (or not at all in some cases) should presume to write and expect people to like what they have written, but I know it’s true. If I had a nickel for every person who ever told me he/she wanted to become a writer but “didn’t have time to read,” I could buy myself a pretty good steak dinner. Can I be blunt on this subject? If you don’t have the time to read, you don’t have the time (or the tools) to write. Simple as that.
Reading is the creative center of a writer’s life. I take a book with me everywhere I go, and find there are all sorts of opportunities to dip in … Reading at meals is considered rude in polite society, but if you expect to succeed as a writer, rudeness should be the second-to-least of your concerns. The least of all should be polite society and what it expects. If you intend to write as truthfully as you can, your days as a member of polite society are numbered anyway.”
― On Writing: A Memoir of the Craft
Reading is the creative center of a writer’s life. I take a book with me everywhere I go, and find there are all sorts of opportunities to dip in … Reading at meals is considered rude in polite society, but if you expect to succeed as a writer, rudeness should be the second-to-least of your concerns. The least of all should be polite society and what it expects. If you intend to write as truthfully as you can, your days as a member of polite society are numbered anyway.”
― On Writing: A Memoir of the Craft
Goodreads Librarians Group
— 326014 members
— last activity 1 minute ago
Goodreads Librarians are volunteers who help ensure the accuracy of information about books and authors in the Goodreads' catalog. The Goodreads Libra ...more
Emotional Intelligence by Daniel Goleman
— 19 members
— last activity Aug 17, 2013 03:03PM
"Emotional intelligence includes self-awareness and impulse control, persistence, zeal and self-motivation, empathy and social deftness." These matter ...more
The Brain and Mind
— 4492 members
— last activity May 17, 2026 04:52AM
This is a group for readers to recommend and discuss books related to real and/or artificial brains. Categories include but are not limited to: neuros ...more
The Study of the Mind: A Psychological Book Club
— 2134 members
— last activity Sep 12, 2023 04:49AM
This is a book club for those who love to read books about Psychology! Each month we will pick a book dealing with psychological topics, read it, and ...more
Sergey’s 2025 Year in Books
Take a look at Sergey’s Year in Books, including some fun facts about their reading.
More friends…
Favorite Genres
Art, Business, Children's, Classics, Ebooks, Fantasy, History, Non-fiction, Philosophy, Psychology, Science, Travel, sociology, Behavioral economics, Cognitive Psychology, Social Sciences, neuroscience, management, entrepreneurship, economics, design, communication, parenting, personal-development, photography, picture-books, productivity, research, social-science, software, web-design, writing, Game Theory, data science, sales, graphic design, Self Development, Social Science, Critical Thinking, System Thinking, user experience, Market Design, Experimental Economics, Child Development, Consumer Behavior, choice architecture, and Mechanism Design
Polls voted on by Sergey
Lists liked by Sergey































































