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If a man has just spent a lot of money to purchase a suit, he may be reluctant to spend very much more on the purchase of a sweater. But the clothiers know better. They behave in accordance with what the contrast principle would suggest:
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Daler Aminovich liked this
“People don't buy what you do; they buy why you do it. And what you do simply proves what you believe”
― Start with Why: How Great Leaders Inspire Everyone to Take Action
― Start with Why: How Great Leaders Inspire Everyone to Take Action
“90 percent of all Gillette shavers are bought by women for the men in their lives”
― Buyology: Truth and Lies About Why We Buy
― Buyology: Truth and Lies About Why We Buy
“The scientist’s behavior while facing the refutation of his ideas has been studied in depth as part of the so-called attribution bias. You attribute your successes to skills, but your failures to randomness. This explains why these scientists attributed their failures to the “ten sigma” rare event, indicative of the thought that they were right but that luck played against them. Why? It is a human heuristic that makes us actually believe so in order not to kill our self-esteem and keep us going against adversity.”
― Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets
― Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets
“Sex doesn't sell anything other than itself”
― Buyology: Truth and Lies About Why We Buy
― Buyology: Truth and Lies About Why We Buy
“Each night, when I go to sleep, I die. And the next morning, when I wake up, I am reborn.”
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Goodreads Librarians Group
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Goodreads Librarians are volunteers who help ensure the accuracy of information about books and authors in the Goodreads' catalog. The Goodreads Libra ...more
Emotional Intelligence by Daniel Goleman
— 19 members
— last activity Aug 17, 2013 03:03PM
"Emotional intelligence includes self-awareness and impulse control, persistence, zeal and self-motivation, empathy and social deftness." These matter ...more
The Brain and Mind
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This is a group for readers to recommend and discuss books related to real and/or artificial brains. Categories include but are not limited to: neuros ...more
The Study of the Mind: A Psychological Book Club
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— last activity Sep 12, 2023 04:49AM
This is a book club for those who love to read books about Psychology! Each month we will pick a book dealing with psychological topics, read it, and ...more
Sergey’s 2025 Year in Books
Take a look at Sergey’s Year in Books, including some fun facts about their reading.
486 books
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328 books
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602 friends
3,212 books
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174 books
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1,344 friends
885 books
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20 friends
316 books
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96 friends
5 books
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72 friends
233 books
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17 friends
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Art, Business, Children's, Classics, Ebooks, Fantasy, History, Non-fiction, Philosophy, Psychology, Science, Travel, sociology, Behavioral economics, Cognitive Psychology, Social Sciences, neuroscience, management, entrepreneurship, economics, design, communication, parenting, personal-development, photography, picture-books, productivity, research, social-science, software, web-design, writing, Game Theory, data science, sales, graphic design, Self Development, Social Science, Critical Thinking, System Thinking, user experience, Market Design, Experimental Economics, Child Development, Consumer Behavior, choice architecture, and Mechanism Design
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