Sergey Kapustin

“In a surprising 2008 study, researchers at the University of Bath, UK, found that the fear of failure drives consumers far more than the promise of success; the latter oddly tends to paralyze us, while the former spurs us on (and pries open our wallets). In fact, as the study found, the most powerful persuader of all was giving consumers a glimpse of some future “feared self.”24”
― Martin Lindstrom, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

“As James U. McNeal, a professor of marketing at Texas A&M University, puts it, “75 percent of spontaneous food purchases can be traced to a nagging child. And one out of two mothers will buy a food simply because her child requests it. To trigger desire in a child is to trigger desire in the whole family.”
― Martin Lindstrom, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

“To be sure, man’s search for meaning may arouse inner tension rather than inner equilibrium. However, precisely such tension is an indispensable prerequisite of mental health.”
― Viktor E. Frankl, Man's Search for Meaning

“Женитьба… так нечаянно, и разочарование, и запах изо рта жены, и чувственность, притворство! И эта мертвая служба, и эти заботы о деньгах, и так год, и два, и десять, и двадцать – и все то же. И что дальше, то мертвее. Точно равномерно я шел под гору, воображая, что иду на гору. Так и было. В общественном мнении я шел на гору, и ровно настолько из-под меня уходила жизнь… И вот готово, умирай!”
― Leo Tolstoy