Sergey Kapustin

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Book cover for Selling Blue Elephants: How to make great products that people want BEFORE they even know they want them
And why is it important for the rest of us? Malcolm Gladwell, who discussed RDE issues in his speech at the TED 2004 conference in Monterey, California mentioned in Chapter 2, answered the question this way: “It is in fact enormously ...more
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“What sets the best suppliers apart is not the quality of their products, but the value of their insight.”
Matthew Dixon Brent Adamson
tags: sales

Simon Sinek
“People don't buy what you do; they buy why you do it. And what you do simply proves what you believe”
Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action

Martin Lindstrom
“Sex doesn't sell anything other than itself”
Martin Lindstrom, Buyology: Truth and Lies About Why We Buy

Daniel Goleman
“A belligerent samurai, an old Japanese tale goes, once challenged a Zen master to explain the concept of heaven and hell. The monk replied with scorn, "You're nothing but a lout - I can't waste my time with the likes of you!"
His very honor attacked, the samurai flew into a rage and, pulling his sword from its scabbard, yelled "I could kill you for your impertinence."
"That," the monk calmly replied, "is hell."
Startled at seeing the truth in what the master pointed out about the fury that had him in its grip, the samurai calmed down, sheathed his sword, and bowed, thanking the monk for the insight.
"And that,"said the monk "is heaven."

The sudden awakening of the samurai to his own agitated state illustrates the crucial difference between being caught up in a feeling and becoming aware that you are being swept away by it. Socrates's injunction "Know thyself" speaks to the keystone of emotional intelligence: awareness of one's own feelings as they occur.”
Daniel Goleman, Emotional Intelligence: Why It Can Matter More Than IQ

Viktor E. Frankl
“When we are no longer able to change a situation, we are challenged to change ourselves.”
Viktor E. Frankl, Man's Search for Meaning

2640 LinkedIn — 388 members — last activity Sep 28, 2017 05:25PM
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220 Goodreads Librarians Group — 306110 members — last activity 0 minutes ago
Goodreads Librarians are volunteers who help ensure the accuracy of information about books and authors in the Goodreads' catalog. The Goodreads Libra ...more
55401 Emotional Intelligence by Daniel Goleman — 19 members — last activity Aug 17, 2013 03:03PM
"Emotional intelligence includes self-awareness and impulse control, persistence, zeal and self-motivation, empathy and social deftness." These matter ...more
501 The Brain and Mind — 4399 members — last activity Sep 25, 2025 01:42AM
This is a group for readers to recommend and discuss books related to real and/or artificial brains. Categories include but are not limited to: neuros ...more
70801 The Study of the Mind: A Psychological Book Club — 2136 members — last activity Sep 12, 2023 04:49AM
This is a book club for those who love to read books about Psychology! Each month we will pick a book dealing with psychological topics, read it, and ...more
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